Ladbrokes was founded as a land based horse racing betting firm by Arthur Bendir in 1902. In 2000, Ladbrokes launched Internet betting services for web users and those with interactive televisions and phones. Today it is the world’s biggest bookmaker and Ladbrokes currently owns 2,141 shops in Britain, Ireland and Belgium, employs 14,000 people around the world, has recorded over £12billion in annual stakes and has customers in over 200 countries. The Ladbrokes web site operates in over 20 languages, including some Asian ones. Ladbrokes is licensed and regulated in Gibraltar with bets accepted in all major sports. In many of them live betting is also accepted.

Ladbrokes Free Bet Information

New Internet customers at Ladbrokes are entitled to a free bet when they first sign up, they are required to place a win single bet of £25 or more on any sport before they are given the £25 free bet. The free bet will be credited to the player’s account on settlement of qualifying bet this free bet can be used on any sport on a win single bet and can be redeemed online only. The free bet must be used in its entirety within 7 days and the new player is entitled only to the winnings from the free bet and not the original bet amount. This free bet offer is available to players from the United Kingdom and Ireland only.

Sports Coverage

Bets on all major sports are accepted at Ladbrokes and within each sport all major sporting events across the globe are covered. Within each sporting event a wide variety of bets are available. Football and horseracing are the favorite sports at Ladbrokes, with over 35 national and continental leagues are covered in football. The prominent ones are Barclays Premier League from England and the UEFA Champions league. The European Championships and the World Cup are also popular events with large bets placed. In horse racing all the major courses in Britain are covered including, Aintree, Ascot, Newmarket and Sandown Park. The other sports on which bets are accepted at Ladbrokes include basketball, cricket, golf, motor racing, Olympics, rugby and tennis. Many non-sporting events like awards, music and politics are also covered.


The customer service team at Ladbrokes is available 24 hours a day and seven days a week, the best way to get in touch is through the email function provided on their website. Players can also get in touch via the telephone details of the numbers can be found on this page. The Help section provides information on how to place the different types of bets, It also gives the betting rules for the different types of sports and the general terms and conditions, It is advisable to read these before placing wagers. The Ladbrokes web site contains a wealth of information that players would find useful, Live scores of the events currently in progress and the results of completed events are helpful when researching potential bets. The Racing Form section provides information on ratings and form of horses and jockeys and this helps players make considered choices while betting.

Deposit & Withdrawal Options

The information on Banking is located in the Help section, and since Ladbrokes has customers all over the world and payment options are to a large extent country specific Ladbrokes requires players to select the country or region before checking out the options available. In the United Kingdom and in Europe both deposits and withdrawals can be made using a number of cards such as Visa and MasterCard. A number of electronic options like PayPal, Moneybookers, Neteller, Ukash and ClickandBuy are also available for both deposits and withdrawals as are conventional options like bank transfers and Western Union. Players from the United States are not accepted at Ladbrokes. The banking section gives detailed information on the minimum transaction amount, the time taken and the processing fee for each option.


Ladbrokes brings to its online operation a century of experience and reputation in sports betting. This can be seen in its user friendly web site in which all information is easily accessible. Security of financial transactions and advocacy of responsible gambling have been addressed by Ladbrokes and their coverage of sports and sporting events is one of the best in online sports betting.

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